Email overload can be annoying, but we still use and love it everyday. Check out our top 10 list of things we love and hate about our beloved email. Chances are, most apply to you!
LOVE. Email is still awesome.
Despite the growth of social media, email is still the top used (and longest sustaining at 20+ years) platform to distribute personal and business communications. On average, we check our emails 2x more than social media.
HATE. Email marketing is skyrocketing.
The number of business emails sent and received every day will grow to 132 billion by 2017. Your email is also a growing commodity (marketers currently measure success by the number of emails sent at $0.08-$0.12 per email). Further, email marketers consider email 40x more likely to get your attention and is considered 17% more valuable than any other social media platform.
LOVE. Email is versatile.
You can use email to store files, create TO DOs, run a business, improve writing skills, apply for jobs, save important communications, manage shopping lists, communicate abroad and so much more. Studies show that email is typically the first app people setup when they get a new gadget.
HATE. Email doesn't age gracefully.
LOVE. Open it anywhere.
Via IMAP/POP and other protocols, your email is tightly integrated on mobile devices (65% of emails are read on mobile), tablets and desktops, which means you can sling and receive messages quickly and efficiently. It's also the least likely platform to be blocked by firewalls.
HATE. Email interruptions sap time and energy.
The recovery time for being interrupted by unwanted email is 10x longer than a phone call (64 seconds vs. 6 seconds). Second, mobile push notifications for email lead to interruptions, reduced battery and crowded toolbars.
LOVE. Email is great for business.
Whether you're in sales, marketing, law or an engineer, email is heavily relied upon and is considered by most companies as a TIER 1 IT system.
HATE. Unnecessary email is costly.
Business email users spend 13 hours per week sorting through unnecessary email resulting in $50 million in losses on average per year in operating and G&A lost time.
LOVE. Email is regulated.
Phishing and unsolicited email is regulated by government agencies. In the U.S., the CAN-SPAM act promulugates idenification, opt-out and return-address requirements, which is enforced by the Federal Communications Commission and private Internet Service Providers.
HATE. Being subscribed is easy. Unsubscribing is not.
Senders use fine print, privacy policies, terms of service, receipt validation and other sneaky opt-in methods to AUTOMATICALLY add your email to marketing campagins without your knowledge.
Unfortunately, unsubscribing is NOT automatic. There are over 24+ (and counting) varying methods - some require submitting emails with specific subjects, filling out long surveys that are often not mobile ready and some even require clicking on links resulting in login pages.
Research compiled by Unlistr. Unlistr helps you manage and unsubscribe unwanted email.
- U.S. Patent App. No. 13/417,174